Portfolio/Web Design & Digital
WKD: Fridge builder application
The Beverage Brands Fridge Builder uses an intuitive drag-and-drop functionality to demonstrate the most effective way of stocking ‘on trade’ fridges, improving rate of sales. Beverage Brand representatives can save the Builder application on any laptop, using it to demonstrate best practice to the bar managers and wholesalers they meet on the road. Recommended shelf formations can be saved, loaded, re-edited and printed all within a standalone application that requires no connection to the Internet. We provided the concept, design and Flash programming in-house and organised two photo shoots to capture images of all of the products featured, which we then retouched in the studio.